Barter is a medium in which goods or services are directly exchanged for other goods and/or services without a common unit of exchange (without the use of money).

It is estimated that over 350,000 businesses in the United States are involved in barter exchange activities. There are approximately 400 commercial and corporate barter companies serving all parts of the world and the % volume is as high as 40%. In India still the percentage of barter business is around 15 to 20%.
Swap Products systems provide new sales and higher volumes of business, conserving cash for essential expenditures, exchange of unproductive assets for valuable products or services, reduction of unit costs, and opening new outlets for excess inventory and unused capacity. Reciprocal trade finance enables a firm to buy using its incremental cost of production. So long as incremental revenue exceeds incremental cost, it is worth it for a firm to trade using a barter exchange.
1. Increased purchasing power
2. Increased revenue
3. Preserving cash
4. More clients (both from the barter exchange and from cash-business referrals from barter clients)
5. Better cash flow
6. Greater marketing opportunities
7. Improved efficiency
Corporate Barter:
Corporate barter focuses on larger transactions, which is different from a traditional, retail oriented barter exchange. Corporate barter exchanges typically use media and advertising as leverage for their larger transactions. It entails the use of a currency unit called a "trade-credit". The trade-credit must be known and guaranteed (contract to eliminate ambiguity and risk).
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Barter System is the Old trading way to buy goods without giving money. People exchanges their goods for other goods without involvement of money.
Now Corporate Barter Exchange Company in Delhi also follow the same strategy to not invest money, only to exchange services for services/goods. That's how they can save money and sell their inventory.